Website, SEO, e-commerce & CRM terms – in plain English

28 terms business owners hear from agencies, explained without jargon.

CTA (call to action)

A button or line that tells the visitor what to do next – "Book Free Demo", "Chat on WhatsApp". Every section of a YoGi website ends with one.

Conversion rate

The share of visitors who become enquiries or orders. A sales-focused website is designed to raise this number, not just traffic.

Landing page

A single-goal page for one offer or ad campaign. It removes distractions so more clicks turn into enquiries.

Lead

A potential customer who has shared their name and number – through a form, WhatsApp or a call.

SEO (search engine optimisation)

Work that helps your pages appear on Google for the words your buyers search – titles, descriptions, content, speed and structure.

Meta title & description

The blue headline and grey text Google shows for your page. Written well, they decide whether people click.

Canonical URL

A tag that tells Google which address is the official one for a page, so duplicates (www, old links) don't compete with each other.

Sitemap

A file listing every page of your website so Google can find and index them quickly.

Schema / structured data

Hidden code that describes your business, services and FAQs to Google, which can show them as rich results.

Core Web Vitals

Google's speed and stability scores. Faster pages rank better and lose fewer visitors.

Alt text

A short description of an image for Google and screen readers – it also helps images appear in Google Images.

301 redirect

A permanent forward from an old page address to a new one, so links and Google rankings are not lost.

SSL / HTTPS

The padlock in the browser. It encrypts data and is expected by buyers and Google.

Hosting

The server space where your website lives. We host client sites in the client's own name.

Domain

Your website address, like yogiwebsites.com. It should be registered in your name and renewed on time.

Headless WordPress

WordPress used only as a back office to add content, while a fast Next.js website shows it to visitors – the setup behind our premium builds.

Next.js

A modern framework for very fast, SEO-friendly websites. Used for our Premium tier.

Multi-language site (hreflang)

Separate language versions of your pages, linked so Google shows each visitor the right language.

Shopify

A hosted e-commerce platform with a monthly fee. We are an authorised Shopify partner.

Own e-commerce store

An online store on your own hosting with no monthly platform fee – cart, payments, coupons and shipping included.

Payment gateway

The service that accepts card, UPI and net-banking payments on your store (for example Razorpay, PayU, Stripe).

SKU

A unique code for each product or variant in your store, used for stock and orders.

CRM

Customer relationship management software – one place for leads, customers, follow-ups, bills and reports instead of Excel and WhatsApp.

Lifetime-access CRM

A CRM you pay for once, hosted in your name, with no monthly, annual or per-user fees – our CRM model.

GST e-invoice & e-way bill

Government-required electronic invoice and transport documents; our GST Billing CRM is ready for them through the official API.

Role-based login

Different screens and permissions for owner, accounts, sales or front desk inside a CRM.

WhatsApp lead form

A form that opens WhatsApp with the visitor's details already typed in, so they reach you in one tap.

UTM tags

Small codes added to ad or campaign links so analytics shows exactly which campaign brought each lead.